Object

Various cardboards, black marker, tape

Year

2019

fresh watermelons!

100% real street signage for summer

Fresh Watermelons is a direct reference to the vernacular design that influenced my childhood. In the use of materials and technique it replicates original promotion boards with precision. The colour choice and the use of typography are thought to be eye-catchy in order to hide details.

LANGUAGE GAME IN USE:

Promotion, propaganda

retrieved from:

Street commercials, newspapers

The layout, craft and the hand made typography immediately refer to a familiar object. The question for the viewer is simple: why should be true?