Web design

Online publication collected for #MAGDGoesToAthens editorial



Follow the arrows

and the Arrow Manifesto

When you walk around a city where a different alphabet is in use, to understand from a semantical point of view the pieces of written communication is almost impossible. In every poster, signal or advice of every kind, the layer of meaning is completely excluded when you try to decipher the intriguing Greek glyphs.

This is what happened during my five days walking around Athens: between ancient temples and graffiti (one of the many outputs of the recent economic crisis), all written communication was likely mute. I was left free to interpretate the pure visual content: glyphs, colors, shapes, symbols. Even the more objective and practical tools in communication, like the ones used to point to a specific direction, become subjective and undefined.